MARKETING MANAGER · PROJECT MANAGER · BRAND & GROWTH STRATEGIST

MIKE DELAUNE

Purpose-driven growth strategist leveraging data and tech to scale brands. Building stronger marketing performance that delivers measurable growth. Let’s connect.

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Schedule Intro

Increasing Event Revenue Through Data-Driven Engagement Strategy

Industry: Hospitality / Events | Role: Marketing Strategy & Growth Optimization

CHALLENGE

A large Atlanta event venue experienced inconsistent booking cycles and declining reservation volume due to limited digital engagement and ineffective conversion strategies.

STRATEGY

Developed a data-driven marketing and engagement strategy designed to improve visibility, increase qualified inquiries, and convert interest into confirmed bookings.

EXECUTION

Optimized the venue’s digital presence and booking funnel
Implemented targeted marketing campaigns to drive high-intent traffic
Improved messaging and promotional strategy across digital channels
Leveraged analytics insights to refine audience targeting and campaign timing

RESULTS

56% increase in bookings
31% increase in reservations
Strengthened customer engagement and inquiry volume
Established repeatable campaign strategies for consistent revenue generation

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